Free BookTweeting to Power The Social Media Revolution in American Politics (Oxford Studies in Digital Politics)

[Ebook.OS5J] Tweeting to Power The Social Media Revolution in American Politics (Oxford Studies in Digital Politics)

[Ebook.OS5J] Tweeting to Power The Social Media Revolution in American Politics (Oxford Studies in Digital Politics)

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Book Details :
Published on: 2013-12-30
Released on: 2013-12-30
Original language: English

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process. Tweeting to Power: The Social Media Revolution In American ... ... The Social Media Revolution In American Politics (Oxford ... Tweeting to Power: The Social Media Revolution ... In American Politics (Oxford Studies In Digital ... Tweeting to Power: The Social Media Revolution in American ... ... The Social Media Revolution in American Politics (Oxford ... Politics and Power (Oxford Studies in Digital Politics) ... Tweeting to Power: The Social Media ... Tweeting To Power The Social Media Revolution In American ... ... Media Revolution In American Politics Oxford ... digital tweeting to power the social media ... digital oxford studies in digital politics fou ... Tweeting to Power - Paperback - Jason Gainous; Kevin M ... Tweeting to Power The Social Media Revolution in American Politics ... Oxford Studies in Digital Politics. ... Evangelicals and American Foreign Policy. Tweeting to Power: The Social Media Revolution in American ... ... Media Revolution in American Politics (Oxford ... Tweeting to Power: The Social Media Revolution in American Politics (Oxford Studies in Digital Politics). ... Tweeting To Power The Social Media Revolution In American ... ... Media Revolution In American Politics Oxford ... digital tweeting to power the social media revolution in a Disruptive power the crisis of the state in the ... Tweeting To Power The Social Media Revolution In American ... ... Social Media Revolution In American Politics Oxford Studies In Digital Politics Tweeting To Power The ... Social Media Revolution In American Politics ... Tweeting to PowerThe Social Media Revolution in American ... Tweeting to Power: The Social Media Revolution in American Politics Jason Gainous and Kevin M. Wagner Abstract Tweeting to Power: The Social Media Revolution in American ... ... The Social Media Revolution in American Politics (Oxford ... Tweeting to Power: The Social Media Revolution in American Politics (Oxford Studies in Digital ... Tweeting to Power: The Social Media Revolution in American ... ... in American Politics (Oxford Studies in Digital ... Social Media Revolution in American Politics ... Tweeting to Power: The Social Media ...
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